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A common market entry strategy is to acquire a leading local company. However, for cultural reasons the target company may not react well to a direct approach and so a thorough understanding of their business standing and strategy could be useful in persuading them that a relationship with a leading foreign entity suits the needs of all parties.

For branded goods, one common phenomenon is that their brand strength causes their products to be offered for sale in Asia before they actually have an Asian presence. Brand consciousness is high in Asia and the cachet value of wearing the latest European or US fashions and brands should not be underestimated.

RiskMentor.org can help you assess the market potential for your products in Asian countries by doing a market survey of presence of your brand (thanks to parallel importers) and benchmark to presence of your perceived competitors.  We can even identify importers and vendors and assess their suitability as agents

Market Entry Case Study 1:                  Branded Goods
A US branded good manufacturer had no sales network in Asia et their products were as popular as in the US and management wanted to formulate a business plan to launch profitably in Asia. RiskMentor.org surveyed the market in Japan and found mostly genuine parallel imported goods offered for sale at three times the US RRP alongside cheap and shoddy counterfeits sold at the equivalent of the US price. Samples were purchased and sent for analysis at HQ. A business plan was ready in three months and the company launched the next year in Asia.
 
Market Entry Case Study 2:                  Building Materials
A Japanese building materials company was successful in launching their innovative safety product in Japan but lacked market entry elsewhere. Operational Risk Management identified regulatory barriers and key potential ‘early adopters’ in key target markets. The company is well on its way to being a global specialist provider of ‘best of breed’ products.

Market Entry Case Study 3:                  Outsourcing Company
A small outsourcing company in Japan was experiencing severe competition from larger rivals and clients cited industry average margin and staff benefits. Operational Risk management Consulting was able to benchmark industry market-up levels, salary norms and benefits which helped the client to get competitive and grow market share.

Article on Market Entry in Japan - Click Here.

Market Entry Case Studies:
> Branded Goods. Click Here.
> Building Materials. Click Here.
> Outsourcing Company. Click Here.
 Market Entry Articles:
> Japan Market Entry. Click Here .